Monthly Archives: September 2020
Back in 1937, James Laver, a fashion theorist/historian who was also the curator for Victoria and Albert Museum in London from the 1930s to 1950s, came up with Laver's Law, to help understand the fashion trend lifecycle:
10 years before its time: Indecent
5 years before its time: Shameless
1 year before its time: Outre (Daring)
Current fashion: Smart
1 year after its time: Dowdy
10 years after its time: Hideous
20 years after its time: Ridiculous
30 years after its time: Amusing
50 years after its time: Quaint
70 years after its time: Charming
100 years after its time: Romantic
150 years after its time: Beautiful
And yet, with social media and the era of fast fashion, this trend lifecycle feels like a moot point. This is why we see vintaged-look making a comeback, and not because it's ironic.
Two trends that we keep seeing are tie-dye and mineral wash.
Tie-dye has been around for centuries with the earliest surviving examples from pre-Columbian era in Peru dating back between 500 to 810 AD. It's part of a dyeing process called resist-dyeing, preventing the dye from evenly reaching all parts of the cloth. This resistance is conceived through wax, mud or starch paste, tying/stitching (also called shibori), or chemical agent that will repel another dye. The Indonesian batik and tie-dye are the most famous examples of resist-dyeing.
Tye-dyeing technique was first introduced to the US in early 1900s by Professor Charles E. Pellow of Columbia University. Pellow accquired tie-dyed muslins and subsequently gave a lecture about tie-dye.
But tie-dying itself rise to a meteoric level in 1964. Don Price, who worked as a marketer at the dye company Rit, advised Rit to replace the box powders with squeezable liquid dyes, to create multicolor designs easier. When Price heard about Woodstock, he sponsored artist to produce several hundred tie-dye t-shirts to be sold at the festival. The tie-dye trend, with its swirly pattern and bold, bright, contrasting colors, was naturally embraced by the counterculture art psychedelia, and the rest is fashion history.
The reason why tie-dye became so popular is because it's relatively easy to create (especially with the commercialization of pigments like the ones Rit produces), and no two pieces are the same.
Today's culture emphasizes on uniqueness, and tie-dye has gone to a new level through the hands of fashion artists. You can still find brilliant colors clashing with one another, but most of the modern tie-dye garments are monochromatic and feature soft, pastel colors.
Just like no two tie-dye pieces are the same, no two mineral-washed garments turn out the exact copies either.
To understand mineral wash, we first need to look at stone wash and acid wash. Stone washing is exactly as it sounds like. A garment is put inside a rotating washing machine with special stones like volcanic stones. These porous stones abrade the garment which it hit, leaving pronounced markes especially near the edges and exposed areas like the seams.
Although it became very popular in the punk scene in the 80s, acid wash began in the 60s and was the trend amongst surfers. It uses the same basic techniques (and props) as stone wash, but the stones are first soaked in potassium permanganate solution and then sun-dried. The stones are porous enough to be still carry the solution even when they're dry. Acid washing makes the abrasion look even more prominent in a shorter time than stone washing.
Mineral wash uses the solution, but instead of volcanic stones, foam is used. The result is a fainter, softer vintaged look without damaging the garment's fibers.
It's been approximately thirty to forty years since the height of popularity of both tie-dye and mineral wash. According to Laver's Law, this means these washes are currently in the Amusing phase and moving on to Quaint. However, judging from how quickly both mineral-washed and tie-dyed Mono B items are sold out, it's safe to say that these trends are are still very, very popular.
We're excited to bring you our weekly live show where you can see the products in action (with details you may not be able to see from the pictures). Our weekly live shows will be hosted on our members-only Facebook group. Please click here to register. Make sure you answer all the prompts.
Take one step further and register on CommentSold so you can actually purchase the items we're showing during the Live. Registration is fast and free! Go to monob.commentsold.com and then just follow these instructions:
And, here're the most important things:
- The code to purchase during live is: sold style ratio color. The code must be typed in the correct format, otherwise your order won't go through.
- The style number, ratio (regular size, B-pack, or plus-size), and colors will be shown on the screen during live.
- If you see an item you like (example: 100, in Sage, in XS pack), just comment "sold 100 xs sage" without the quote mark. See example in the picture below.
- If you made a mistake when purchasing an item by commenting (for example, "sold 200 xs sage" instead of "sold 100 xs sage", you can still edit your cart before checking out.
- When the Live is over, or when you're ready to make a purchase, go to your cart on CommentSold and check out. We'd recommend confirming the purchase as soon as possible because you need to check out the item. Commenting "sold" doesn't mean it's automatically purchased.
- We have limited quantity on the styles we show. If an item is sold out, you can still purchase through CommentSold and your order will be placed on the waiting list.Â If you miss out, you may be able to purchase it on the website, unless it's an exclusive style for CommentSold.
- Make sure you have your Facebook Messenger turned on. The link to check out your cart will be sent through your Facebook Messenger. You'll have five hours to complete the order, or the item will be given to another buyer.
Don't hesitate to contact us if you have any questions. We can't wait to see you on our Live session soon!